Get out the smash cake: House of Wise turned one this month, and we’re celebrating what this past year has meant for us and women everywhere. From moving out of our founder’s garage operation to raising a $2 million seed round, there were a lot of notable milestones for our baby book.
A refresher on who we are: House of Wise is a luxury CBD and wellness brand that empowers women to take control of their wellness routines. We offer full-spectrum CBD products while supporting women through community, content, and trusted products.
And it’s working. We’re proud of the traction this community of women has made by taking control of our stress, sleep, sex, strength, and wealth.
“Our first core value at HoW is ‘We are humans first.’ Sales are growing, and brand awareness increases because of the people championing the products and brand.” — Amanda Goetz, founder and CEO, House of Wise
Read more of Amanda's thoughts on our first year in our founder Q&A. And keep scrolling to let our 2021 accomplishments do the talking.
Year 1 by the Numbers
In the last year, we've generated . . .
💦 77,950 orgasms (and counting)
😴 39,505 nights of sleep
🛀 32,950 days de-stressed
💪 3,290 fueled workouts
We've grown to . . .
💗 10.6K Instagram followers
👑 700+ Wise Women
🎁 15 new SKUs
👩🏫 3 in-house experts
We've secured . . .
💰 $2.6M in funding
📰 1.9B media impressions
✈ 2 team offsite events
We've maintained . . .
🚀 1 mission to empower women to own their wellness routines
Our Favorite 2021 Milestones
Trying to launch, fundraise, and scale a direct-to-consumer brand during a pandemic is nothing short of challenging. Despite odds stacked against us as a female-founded company in a still-taboo industry, the wins along the way make it all worth it.
Here are some of our favorite highlights from this year:
December 1, 2020: Launched House of Wise!
January: Secured the first 100 Wise Women
Read more about our earliest Wise Women like Amanda Natividad.
February: Started monthly "How Does She Do It All?" series on Clubhouse
Read some of our favorite interviews, like this one with Hitha Palepu.
March: Elevated personal stories from Last Prisoner Project
Read more about our partnership with Last Prisoner Project, a nonprofit that fights criminal injustice and drug policy restoration.
April: Moved from Amanda’s garage operation to a warehouse
May: Celebrated Masturbation May with our new in-house sex expert
Meet our in-house sex expert, Dr. Kate Balestrieri.
June: Raised $2 million seed round led by Sugar Capital
July: Added Build Your Own Kit (BYOK)
Our new Build Your Own Kit lets you mix and match your favorite gummies and drops.
August: Launched new Sex Serum and Sex Kit
Wise Woman Candice B. called the House of Wise Sex Serum "not a lube, more like an orgasm cocktail." Also, Kate Hudson shared our brand on her social media (NBD).
September: Launched Strength Gummy
October: We had our biggest month in sales thus far
And we added Sleep expert Dr. Kristen Casey to our In-House Council.
November: Added gift cards
December 1, 2021: Celebrated HoW’s first birthday
Whew! Who’s ready for 2022? Join us for what’s to come — keep scrolling down to sign up for our weekly newsletter and never miss a celebration.